Technical SEO, client reporting and the business of running an agency. Written by people doing it, not by a content team.
A repeatable order of work for a new client's first audit: what to check first, what to leave for later, and how to turn it into five fixes they will actually make.
14 Sept 2026 · 7 min read
What LCP, INP and CLS measure, the thresholds Google uses, why PageSpeed scores and real-user data disagree, and how to explain all of it to a business owner in one minute.
14 Sept 2026 · 6 min read
How Google says it ranks local results, and a practical checklist for getting a local client's Business Profile, reviews and website working together — without breaking Google's guidelines.
14 Sept 2026 · 6 min read
What you can and can't measure about a client's visibility in AI answers, the technical basics that decide whether a site can be cited at all, and how to report on it without promising anything you can't deliver.
14 Sept 2026 · 6 min read
Why daily position reports create anxiety instead of clarity, why the ranking your client sees never matches yours, and how to report keyword positions so the numbers help rather than alarm.
14 Sept 2026 · 6 min read
The problem with most agency SEO reports isn't the data. It's that nobody wrote them for the person receiving them.
14 Aug 2026 · 2 min read
How to pick which technical SEO issues to put in front of a client this month — and what to do with the rest.
28 Jul 2026 · 2 min read
Run a free audit on any site. No card, no call, no spreadsheet.