AuditOpti Terms of Service

By accessing or using AuditOpti, creating an account, starting a free audit, purchasing a subscription, or otherwise using the Service, you agree to be bound by these Terms.

If you are accepting these Terms on behalf of an organization, you confirm that you have the authority to bind that organization. If you do not agree to these Terms, you must not access or use the Service.

AuditOpti is a technical SEO auditing and website analysis platform designed for digital marketing agencies and website owners. Depending on your plan and the features available at the time, the Service may include:

• website crawling and technical SEO analysis;
• website health scoring and issue identification;
• issue prioritization, including AI-assisted prioritization and summaries;
• Core Web Vitals and page performance analysis;
• technical recommendations and keyword research data;
• reporting, including downloadable reports and white-label reporting;
• client portals and shareable report links;
• scheduled audits and historical comparisons; and
• other features we make available from time to time.

Not every feature is available on every plan. The features, usage allowances and limits that apply to your account are those described on our pricing page or shown in your account at the relevant time.

You may use AuditOpti only if you are at least 18 years old and have the legal capacity to enter into a binding agreement. AuditOpti is intended for business and professional use.

You may use the Service on behalf of a business or other organization only if you are authorized to do so. You must not use the Service if you are prohibited from doing so under applicable law, including applicable sanctions or export-control laws.

Some features require an account. When you create and use an account, you agree that:

• the information you provide is accurate, current and complete, and you will keep it up to date;
• you are responsible for keeping your login credentials confidential and secure;
• you will not share your account credentials in a way that allows unauthorized access;
• you will notify us promptly at hello@auditopti.com if you become aware of any unauthorized access to or use of your account; and
• you are responsible for all activity that occurs under your account.

Sign-in to AuditOpti is provided through a third-party authentication service. We may require additional verification where reasonably necessary to protect your account or the Service.

We may offer free audits, either without an account or through a free plan. Free audits are provided to help you evaluate AuditOpti and are subject to limits, which may include limits on the number of pages crawled, the number of audits or searches, the number of websites, the features and results available, and the number of requests from a particular network or device.

We apply these limits to prevent abuse, excessive crawling, automated misuse and resource exhaustion. Free audits are not unlimited, and we may change, restrict or withdraw the free offering at any time. We may use automated bot-protection checks before a free audit starts.

Payments for AuditOpti are processed by Stripe, our third-party payment provider. Payment card details are entered directly with Stripe and are not stored on AuditOpti's systems. Your use of the payment service is also subject to Stripe's terms and privacy policy.

You must provide a valid payment method and keep your billing information accurate. If a payment fails, we may retry the charge, notify you, and suspend or downgrade paid features until the outstanding amount is paid.

Any refund terms displayed at the time of purchase, or set out in an applicable order or subscription agreement, apply to that purchase.

Where no such refund terms apply, subscription fees are non-refundable, including for partial billing periods, unused allowances or periods in which the Service was not used, except where a refund is required by applicable law or where we expressly agree otherwise in writing.

You may cancel a recurring subscription at any time from the Billing section of your account, which gives you access to our payment provider's billing portal. If you are unable to cancel through your account, you may contact us at hello@auditopti.com.

Unless stated otherwise at the time of cancellation, cancellation stops future renewals and takes effect at the end of the current billing period. You keep access to paid features until then. Cancellation does not remove your obligation to pay amounts that are already due or that relate to the current billing period.

You agree that you will not, and will not allow anyone else to:

• abuse, misuse or use the Service in a way that harms us, other customers or third parties;
• attempt to gain unauthorized access to the Service, other accounts, or related systems or networks;
• interfere with or disrupt the integrity, performance or infrastructure of the Service;
• copy, modify, decompile, reverse engineer or attempt to extract the source code of the Service, except to the extent that applicable law expressly permits this despite this restriction;
• circumvent or attempt to circumvent usage limits, plan restrictions, rate limits or bot-protection checks;
• upload or transmit malicious code, viruses or other harmful material;
• use automated systems to attack, overload or scrape the Service;
• crawl or analyze websites without the necessary authorization, as described in Section 11;
• use the Service to infringe or violate the intellectual property, privacy or other rights of any third party;
• use the Service for any unlawful, fraudulent or deceptive purpose;
• attempt to bypass, disable or test the security of the Service without our prior written permission; or
• place an unreasonable or disproportionately large load on AuditOpti infrastructure.

AuditOpti crawls and analyzes the websites that you submit. You are solely responsible for ensuring that you have the right and authorization to crawl, audit and analyze each website you submit, whether it is your own website, a client's website or any other website.

You must not use AuditOpti to access or attempt to access private, restricted, password-protected, confidential or otherwise unauthorized areas, systems or content. Using AuditOpti does not give you permission to crawl any third party's website, and we do not grant any such permission.

When submitting a website for analysis, you are responsible for complying with:

• the terms of use and policies of that website;
• robots.txt instructions and similar crawling directives, where applicable;
• all applicable laws and regulations;
• any contractual restrictions that apply to you or to the website;
• applicable privacy and data-protection obligations; and
• the rights of third parties.

We may limit, pause or refuse crawls, or exclude websites from the Service, where we reasonably believe a crawl is unauthorized, harmful or in breach of these Terms.

AuditOpti provides analysis, scores, data and recommendations for informational and optimization purposes. Some data, such as performance measurements and keyword data, comes from third-party sources and may be estimated, incomplete or delayed.

We do not guarantee, and AuditOpti does not promise:

• improvements in search rankings;
• increases in traffic;
• indexing of any page or website;
• visibility in any search engine or AI-generated answer;
• revenue, leads or conversions; or
• any other specific SEO or business outcome.

Search engines and other third-party platforms control their own algorithms, ranking systems and policies, which change over time and are outside our control. You are responsible for deciding whether and how to act on any analysis or recommendation.

AuditOpti uses artificial intelligence to help summarize audit findings, explain issues in plain English and prioritize recommendations. AI-generated content is produced automatically from the audit data and may be inaccurate, incomplete or unsuitable for your circumstances.

You should review AI-generated content before relying on it or sharing it with clients. AI-generated content is not professional, legal, financial or technical advice, and it does not replace the judgment of a qualified professional.

“User Content” means information and material you or your authorized users submit to, upload to, configure in or generate through your use of the Service, including:

• website URLs and domains;
• website information and crawl results for websites you submit;
• crawl configuration, such as excluded paths and scan schedules;
• reports and report settings;
• branding, logos, footer text and other information you upload or enter;
• account information; and
• client, project and contact information, such as client contact email addresses.

As between you and us, you retain all rights you have in your User Content. We do not claim ownership of your User Content or of the content of any website you submit for analysis.

You grant OptiRank Studio FZ-LLC a worldwide, non-exclusive, royalty-free license to host, copy, process, transmit, display and otherwise use User Content only as necessary to provide, secure, maintain, support and improve the Service, to comply with law, and as otherwise described in our Privacy Policy. You confirm that you have all rights necessary to grant this license and that your User Content does not violate these Terms or applicable law.

Subject to these Terms and the features of your plan, you may use, download, share and distribute reports generated for your account, including with your clients. Some plans allow reports to be branded with your own name, logo and colors.

You are responsible for the information included in reports you provide to others, for any statements you make about AuditOpti's findings, and for how shared report links are distributed. Anyone with a shared report link may be able to view that report, so share links only with people you intend to see it.

AuditOpti, including its software, source code, design, user interface, branding, trademarks, documentation, scoring methods and underlying technology, is owned by OptiRank Studio FZ-LLC or its licensors and is protected by intellectual property laws.

Subject to these Terms, we grant you a limited, non-exclusive, non-transferable, revocable right to access and use the Service for your internal business purposes and for providing services to your clients during your subscription. No ownership rights are transferred to you by using the Service, and all rights not expressly granted in these Terms are reserved.

If you choose to give us suggestions, ideas or other feedback about AuditOpti, you allow us to use that feedback without restriction or compensation to improve and develop our products and services. This does not transfer to us ownership of your underlying intellectual property, and we will not identify you publicly as the source of the feedback without your permission.

AuditOpti relies on and may integrate with third-party services, such as hosting, authentication, payment processing, email delivery, crawling and data providers, and AI services. The providers we use to process personal data are listed in our Privacy Policy.

Third-party services are governed by their own terms and privacy policies. We are not responsible for third-party services that we do not control, and the availability or accuracy of data from third-party sources may affect the Service.

We aim to provide a reliable Service, but we do not guarantee that AuditOpti will be uninterrupted, timely or free from errors. Availability may be affected by scheduled or emergency maintenance, outages, failures or delays of third-party services, security events, and circumstances outside our reasonable control. Audits may take longer to complete during periods of high demand or when a website responds slowly.

We use reasonable technical and organizational measures designed to protect the Service and the information we process from unauthorized access, loss and misuse. More detail is available in our Data Processing Addendum. No method of transmission or storage is completely secure, and we cannot guarantee absolute security. You are responsible for the security of your own devices, credentials and systems.

Each party may receive non-public information from the other that is identified as confidential or that a reasonable person would understand to be confidential (“Confidential Information”). The receiving party will use the other party's Confidential Information only to perform its obligations or exercise its rights under these Terms, will protect it using at least reasonable care, and will disclose it only to its personnel, contractors and service providers who need to know it and are bound by confidentiality obligations.

Confidential Information does not include information that:

• is or becomes publicly available without breach of these Terms;
• was already known to the receiving party without a duty of confidentiality;
• is independently developed by the receiving party without use of the Confidential Information; or
• is lawfully received from a third party without a duty of confidentiality.

A receiving party may disclose Confidential Information where required by law, regulation or a binding order, provided that, where legally permitted, it gives the other party reasonable prior notice.

To the extent permitted by applicable law, the Service is provided on an “as is” and “as available” basis. We disclaim all warranties and conditions, whether express, implied or statutory, including implied warranties of merchantability, fitness for a particular purpose, title, non-infringement and accuracy, and any warranties arising from a course of dealing or usage of trade.

Nothing in these Terms excludes or limits any warranty, condition or right that cannot be excluded or limited under applicable law, including any mandatory consumer protection rights.

You will defend, indemnify and hold harmless OptiRank Studio FZ-LLC and its officers, employees and agents from and against any claims, damages, losses, liabilities, costs and expenses, including reasonable legal fees, arising out of or relating to:

• your unlawful use of the Service;
• your violation of these Terms;
• your User Content, or your infringement or violation of any third party's rights; or
• any crawl, audit or other use of a third party's website carried out through your account without authorization.

We will notify you promptly of any claim for which we seek indemnification, allow you to control its defense where appropriate, and provide reasonable cooperation at your expense. You may not settle a claim in a way that imposes obligations on us without our prior written consent.

We continuously develop AuditOpti and may add, update, modify or discontinue features, integrations or plans. Where a change materially reduces the core functionality of a paid subscription you have purchased, we will give you reasonable advance notice where practicable. If you do not accept such a change, you may cancel your subscription as described in Section 9.

We may update these Terms from time to time. The “Last Updated” date at the top of this page shows when they were last revised. If we make material changes, we will notify you by email, through the Service or by another appropriate method before the changes take effect, where reasonably practicable. By continuing to use the Service after updated Terms take effect, you accept the updated Terms.

These Terms, and any dispute or claim arising out of or in connection with them or the Service, are governed by the laws of the United Arab Emirates, without regard to conflict-of-law principles.

If a dispute arises, both parties will first try in good faith to resolve it informally by contacting each other. If the dispute is not resolved within a reasonable period, it will be submitted to the courts of competent jurisdiction in the United Arab Emirates, unless applicable law requires otherwise. Nothing in this Section prevents either party from seeking urgent injunctive or other protective relief from a court of competent jurisdiction.

If any provision of these Terms is found to be invalid, illegal or unenforceable, that provision will be enforced to the maximum extent permissible or limited to the minimum extent necessary, and the remaining provisions will continue in full force and effect.

These Terms, together with the Privacy Policy, any applicable Data Processing Addendum, and any order or subscription terms you accept, form the entire agreement between you and OptiRank Studio FZ-LLC regarding your use of AuditOpti, and supersede any prior agreements or understandings on that subject.

Our failure to enforce any provision is not a waiver of our right to do so later. You may not assign or transfer these Terms without our prior written consent. We may assign these Terms in connection with a merger, acquisition, reorganization or sale of all or substantially all of the business to which they relate.

If you have any questions about these Terms, please contact us: