bloomdental.example · September 2026
84 out of 100 · Needs work
Up 5 points since last month.
Bloom Dental's site is in good shape and improving — 84 out of 100, up five points since August. The one genuinely expensive problem left is a group of service pages that are currently hidden from Google; fixing that is a ten-minute job for whoever manages the site. After that, the homepage is a little slow on a phone, and a handful of links on the booking journey are broken. Nothing on this list needs a redesign.
Why it matters. A “noindex” instruction removes the page from search results completely. On a service or product page that is lost revenue, and it is usually left over from a staging site.
What to do. Remove the noindex tag from any page that should be found. In WordPress this is usually one checkbox in the SEO plugin or in Settings → Reading.
Why it matters. Every extra hop adds waiting time before anyone sees the page, and search engines pass a little less credit through each one. On mobile connections a three-hop chain can cost a full second.
What to do. Point each starting URL straight at its final destination in one redirect. Update internal links and menu items so they use the final URL rather than the old one.
Why it matters. This measures how long someone stares at a mostly blank screen. Past about two and a half seconds, a noticeable share of phone visitors give up.
What to do. Compress the hero image, load it eagerly rather than lazily, and remove render-blocking scripts from the top of the page.
Why it matters. Broken links break the journey a visitor was already on — often on the way to booking or buying. They also waste the crawl budget search engines spend on the site.
What to do. Update each link to the correct page, or remove it if the destination is genuinely gone. Where a page moved, add a single redirect from the old URL to the new one.
Why it matters. When pages look identical in search results, people can't tell which one answers their question, and search engines struggle to decide which one to show.
What to do. Give each page a title that names what makes it different — the service, the location, or the product variant.
These are Google's own speed measurements. They matter because they describe what a visitor on a phone actually experiences — and because Google uses them when deciding which results to show.
How long before the main content appears
How quickly the page reacts when tapped
How much the page jumps around while loading
| Issue | Area | Severity | Pages |
|---|---|---|---|
| 1 page redirect through extra hops before loading | Crawlability | High | 1 |
| 8 URLs never load because they redirect in a circle | Crawlability | Critical | 8 |
| 15 broken links on the site | Links | High | 15 |
| 22 pages return a “not found” error | Crawlability | High | 22 |
| 29 pages failed to load because of a server error | Crawlability | Critical | 29 |
| 36 pages have no title for search results | On-page | High | 36 |
| 3 pages share the same title | On-page | Medium | 3 |
| 10 titles are cut off in search results | On-page | Low | 10 |
| 17 pages have no search result summary | On-page | Medium | 17 |
| 24 pages share the same search result summary | On-page | Low | 24 |
| 31 pages have no main heading | On-page | Medium | 31 |
| 38 pages have more than one main heading | On-page | Low | 38 |
| 5 pages have very little content | On-page | Medium | 5 |
| 12 pages can't be reached from anywhere on the site | Links | Medium | 12 |
| 19 pages are hidden from Google on purpose | Crawlability | Critical | 19 |
| 26 pages tell Google to credit a different page | Crawlability | High | 26 |
| 33 pages have no canonical tag | Crawlability | Low | 33 |
| 40 secure pages load files over an insecure connection | Security | High | 40 |